Stephen Latham
Managing Director
Primary responsibility
Ensuring the company progresses and performs to the highest standards possible, overseeing product development, marketing, sales, processes and systems to deliver these goals.
Professional goals or mission
The goal is to create the best quality, most authentic and design inspired collection of LVT on the market and for the j2 brand to be known as an innovatie and forward thinking flooring company.
Industry specialisms
Setting up the business in 2010 I have had to learn all aspects of running a business, but my speciality is marketing and sales, identifying a demand and creating a product and service to meet this demand in an efficient and seamless way.
Professional goals
The goal is to create the best quality, most authentic and design inspired collection of LVT on the market and for the j2 brand to be known as an innovatie and forward thinking flooring company.
Past professional experience
I have been in flooring all my career, starting in the family retail business and building this, also learning and developing ecommerce and now manufacturing and production. so having experience in direct consumer sales, retail marketing and also since 2010 developing my own brand and company.
Professional & educational qualifications
A 2:1 in Sports Management which doesn’t relate to my career! However I believe it gave me a platform to develop the skills I possess today.
